In 1894, Bud took over the family business and ‘Louisville Slugger’ was registered with the United States Patent
Office. Eleven years later in 1905, the company forever changed not just baseball – but sports marketing –
by paying future Hall of Famer Honus Wagner to use his name on a bat.
Before Wagner, no player endorsed a bat nor an athlete endorsed an athletic product. That practice, of course, continues to this day across all ,
sports. Since signing that first contract,
Louisville Slugger has worked with generations of the best ballplayers in the game, including: Babe Ruth,,
Ty Cobb, Lou Gehrig, Joe DiMaggio, Ted Williams, Jackie Robinson, Johnny Bench, Roberto Clemente, Hank Aaron, George Brett, Tony Gwynn, Ken Griffey Jr. and Derek Jeter.
The one-piece alloy construction topped off with a composite end cap, provides a solid, responsive swing with every hit. The new SPD-Gen3 End Cap is designed to maximize barrel performance and improve control, giving you an edge in every at-bat. With the updated Premium LS Pro Comfort Grip and a new flared handle taper that seamlessly meets the knob, this bat offers an enhanced feel and leverage, reducing vibration and increasing your confidence at the plate.
